Fields of specialization
In the main study program, you can choose between two specialization options that will qualify you for additional professional fields: Digital Business Management and Business Software Development.
Digital Business Management
This specialization focuses mainly on the conceptual potential of digitalization for business models, the value chain and process design in connection with digital technologies, services and products. In addition, central concepts of digital marketing communication are taught.
Specialization modules (6 ECTS each):
- Digital Marketing Communications
- Digital Business
- IT Management, Governance and Information Security
Business Software Development
This specialization deals with the basics and tasks of modern software development as well as with the design and development of cloud solutions using concrete projects.
Specialization modules (6 ECTS each):
- Web Development Fundamentals
- Agile Software Projects
- Cloud Development
